On Demand
Higher Ed Admission
How to Find New, Untapped Student Sources
For many Admissions offices, resources to carry out their work identifying, assessing readiness and engaging with potential enrollees are shrinking. Recruitment faces budget cuts and the Great Resignation has stripped away seasoned staff at a time when their talents are most needed (a pipeline can take ten years to build). Furthermore, in today’s test-optional environment, four-year accredited colleges’ and universities’ enrollment sources have changed. Hear how two senior higher-ed admissions professionals modified their strategies — some old school, some high-tech — for recruitment in times of change.